The Founders

Ruth McCartney, Digital Diva, CEO and Co-Founder

Ruth McCartney

From the earliest days of learning the value of fans by helping with The Beatles fan club management as her childhood pocket-money job, to today’s Big Data opportunities in e-marketing, to mobile commerce and branding, Ruth covers the spectrum of digital media from past to present. 

Her technological, entertainment and social media insights have served her well in the worlds of marketing and multimedia.
Her passion for marketing and communication drives her daily and now also an internationally acclaimed public speaker, Ruth shares her experiences in the music business, marketing, web development, social media, PR and now Big Data and The Internet of Things.

And, when she wins the lottery, she wants a pet Sloth.
Learn more about The Digital Diva...

Martin Nethercutt, Viceroy of Vibe, President and Co-Founder

Martin Nethercutt

Is responsible for the business and creative strategies of the company and its' brands from a 50,000 ft level. With over 25 years of business experience in both his native Germany, and since 1991, the USA, he focuses on the technological and creative expansion of the McCartney brand(s) and our clients. 

And, as "Viceroy of Vibe," Martin’s imagination has provided the foundation for many creative paths for McCartney's hundreds of clients.
On a hands-on basis, as writer and editor, Martin publishes the McCartney Newsletter to 7,000+ readers on a bi-monthly basis. He also is editor-in-chief at McCartney.com, a Beatles-related website.
In 2005 he founded McCartney Studios, the film division of McCartney Multimedia.
He oversees the creative process, the flow of ideas that are converted into storyboards and trailers.

He is also the German voice of renown brands such as: BMW, Roche, EMC, and many others.
He’s currently in post-production of his music, story and video trilogy ‘GEIST - Book of Shadows’.

Visit: GeistMusik.com

Listen to Martin's Voice Reel
And he's a complete softy for cats.

Learn more about The Viceroy of Vibe...