The Founders
Ruth McCartney The ‘Digital Diva’
Ruth McCartney, Digital Diva, CEO and Co-Founder
Ruth McCartney
From the earliest days of learning the value of fans by helping with The Beatles fan club management as her childhood pocket-money job, to today’s Big Data opportunities in e-marketing, to mobile commerce and branding, Ruth covers the spectrum of digital media from past to present.
Her technological, entertainment and social media insights have served her well in the worlds of marketing and multimedia.
Her passion for marketing and communication drives her daily and now also an internationally acclaimed public speaker, Ruth shares her experiences in the music business, marketing, web development, social media, PR and now Big Data and The Internet of Things.
And, when she wins the lottery, she wants a pet Sloth.
Learn more about The Digital Diva...
Latest News:
VoyageLA - Hidden Gems: Meet Ruth McCartney of McCartney Multimedia, Inc.
Today we’d like to introduce you to Ruth McCartney.
Hi Ruth, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstory with our readers?
Childhood roots (early 1960s–70s)
As a youngster growing up with her mother, Angie, Ruth helped sort and respond to Sir Paul McCartney’s fan mail at their home. This “pocket‑money” task—organizing letters from around the globe and crafting responses—sparked her early awareness of fan engagement
In 1972, she assisted her mother in creating The Wings Fun Club, further deepening her appreciation for the connection between artists and fans
Formal launch of McCartney Multimedia (1995)
In 1995, Ruth co‑founded McCartney Multimedia, Inc.—a woman- and minority-owned creative agency—with her husband, Martin Nethercutt, and her mother. Based originally in Nashville, TN, and later expanding to Los Angeles, the company offered flash websites, CRM/e‑commerce solutions, rich media, and cutting-edge initiatives under Ruth’s direction.
Expansion into the digital realm (1996 onward)
By 1996, Ruth began steering the agency toward the rapidly evolving online space—offering web development, e‑CRM, email marketing, database solutions, and social media strategies. She also launched iFanz.com, a fan‑management platform designed to help musicians, celebrities, and brands collect, engage, and retain fans through data-driven communication.
Current Day
Ruth, Martin and Angie operate McCartney Multimedia, Inc. as a full-service digital creative agency, offering everything from brand and logo development, website creation and PR to social media strategy, content creation and management. They also own McCartneyStudios.com which represents not just Directors and DPs, but also an award-winning roster of culinary talent including Michelin and James Beard Chefs.
Martin Nethercutt The ‘ViceRoy of Vibe’
Martin Nethercutt, Viceroy of Vibe, President and Co-Founder
Martin Nethercutt
Is responsible for the business and creative strategies of the company and its' brands from a 50,000 ft level. With over 25 years of business experience in both his native Germany, and since 1991, the USA, he focuses on the technological and creative expansion of the McCartney brand(s) and our clients.
And, as "Viceroy of Vibe," Martin’s imagination has provided the foundation for many creative paths for McCartney's hundreds of clients.
On a hands-on basis, as writer and editor, Martin publishes the McCartney Newsletter to 7,000+ readers on a bi-monthly basis. He also is editor-in-chief at McCartney.com, a Beatles-related website.
In 2005 he founded McCartney Studios, the film division of McCartney Multimedia.
He oversees the creative process, the flow of ideas that are converted into storyboards and trailers.
He is also the German voice of renown brands such as: BMW, Roche, EMC, and many others.
He’s currently in post-production of his music, story and video trilogy ‘GEIST - Book of Shadows’.
Visit: GeistMusik.com
Listen to Martin's Voice Reel
And he's a complete softy for cats.
Learn more about The Viceroy of Vibe...